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Inside the Minds: The Music Business - CEOs & Presidents from Island Def Jam, Napster, LLC, EMI Music North Group & More Provide a Behind the Scenes Glimpse ... and Entertainment (Inside the Minds)

Inside the Minds: The Music Business - CEOs & Presidents from Island Def Jam, Napster, LLC, EMI Music North Group & More Provide a Behind the Scenes Glimpse ... and Entertainment (Inside the Minds)

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Book DescriptionInside the Minds: The Music Business is an authoritative, insider's perspective on the ins and outs of this dynamic industry and the strategic thinking behind producing, managing, and distributing talent. Featuring Presidents & CEOs representing some of the top record labels and digital distribution companies in the nation, as well as leading entertainment lawyers and renowned producers in the field, this book provides a broad, yet comprehensive overview of the current shape and future state of this ever-evolving industry. From what it takes to create a hit – be it an artist, song, or album – to hooking consumers and building a strong, loyal fan base, discussing the critical effects of technology and the impact of the digital music revolution, these authorities offer practical and adaptable strategies for profiting in an industry driven by talent and fueled by the desire for success. The different niches represented and the breadth of perspectives presented enable readers to getinside some of the great innovative minds of today, as experts explore in detail, the daunting music world where a lot of talent plus a little luck is a sure recipe for profit.