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The Super Bowl of Advertising: How the Commercials Won the Game

The Super Bowl of Advertising: How the Commercials Won the Game

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Book DescriptionThe Super Bowl is the ultimate arena for advertising—the most watched, most anticipated, most expensive, most influential venue for major-league television commercials. It is the place for advertisers to be seen and to showcase theirbest work to some 800 million viewers around the world and is of intense interest to advertising, marketing, and branding professionals.

Many of us tune in just for the ads, which cost millions to produce and air. From the Bud Bowl and ³Whassup?" to "Mean" Joe Greene and Michael Jordan, the commercials have tickled the nation's funny bone and tugged at its heartstrings—as well as its wallets. The commercial spectacle has grown in magnitude along with the game itself to become an integral part of the annual football face-off.

This book is a tour of the ongoing evolution—noting the triumphs and flops, lassoing behind-the-scenes stories of ads that are significant—because they broke new ground, unveiled major campaigns, definednew cultural movements, set milestones, or reflected life at the time in unique ways. Illustrated throughout with color stills from the ads, The Super Bowl of Advertising brings back memories and reminds us of how, for many, the commercials are the best part of the game.