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Cases in Entrepreneurship : The Venture Creation Process (The Ivey Casebook Series)

Cases in Entrepreneurship : The Venture Creation Process (The Ivey Casebook Series)

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Book DescriptionThe Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity more than 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. Each of the casebooks comes equipped with instructor resources on CD-ROM. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well.

Cases in Entrepreneurship: The Venture Creation Process is the first book to be based upon a cognitive framework of entrepreneurship. These cases are compatible with courses in Entrepreneurship, and New Venture Management at the undergraduate and MBA level in schools of business. 

This casebook has been organized based on the following concepts:
  • Searching for ideas
  • Screening those ideas for business opportunity
  • Planning how to exploit the opportunity
  • Financing the opportunity
  • Setting up / Starting up the business
  • Growing the business
  • Harvesting the value created in the business

The IVEY Casebook Series
Cases in Business Ethics
Cases in Entrepreneurship
Cases in Gender & Diversity in Organizations
Cases in Operations Management
Cases in Organizational Behavior
Casesin the Environment of Business