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Fashion Retailing: A Multi-Channel Approach (+ DVD-ROM)

Fashion Retailing: A Multi-Channel Approach (+ DVD-ROM)

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Описание
The new edition of "Fashion Retailing: A Multi-Channel Approach" has been virtually rewritten to bring fashion retailing up to date. This edition has been significantly expanded to include the off-site ventures that are making important inroads into the retail arena.

  • Additional chapters such as The Emergence of Off-Site Retailing, Purchasing in Domestic and Off-Shore Markets, The Development of Private Labels and Brands, and Ethics and the Industry make this the most complete writing on the exciting field of fashion retailing.
  • Also included with the text is a DVD that gives the reader a firsthand look at the fashion retail market. It includes coverage of the industry and commentaries from important leaders in the field.
  • 2-nd edition.