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The Play's The Thing (strategic Creativity Series)

The Play's The Thing (strategic Creativity Series)

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Designers are no longer merely the producers of goods, but are attempting to design products, services and systems, around complex or wicked problems, and contemplating a new landscape of design. They are becoming strategists working at the front end of innovation processes: and the very notion of what and how a designer operates is becoming increasingly blurred. In an original attempt to make sense of this new strategic design landscape, this project and it attendant publication talks of Strategic Service Design as a well-crafted play, which involves, people, a good plot and fine props.