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Branding Your Way to Better Talent. A Practical Guide to Creating an Irresistible Employer Brand #1
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Branding Your Way to Better Talent. A Practical Guide to Creating an Irresistible Employer Brand

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Автор на обложке
Elena Rusanova (Emelenko)
Год выпуска
2026
Тип обложки
Мягкая обложка
Тип книги
Печать по требованию
Язык издания
Английский

О книге

Черно-белая книга в цветной мягкой обложке. Книга изготавливается по технологии “печать по требованию”. Срок печати 96 часов. Build a winning employer brand with this ultimate guide. Written by an e
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Описание

Черно-белая книга в цветной мягкой обложке.

Книга изготавливается по технологии “печать по требованию”. Срок печати 96 часов.

Build a winning employer brand with this ultimate guide. Written by an expert in HR and marketing, this book provides step-by-step guidance on building an attractive employer brand that stands out from the competition. You’ll learn how to leverage a variety of tools and strategies from HR, marketing, PR and social media to create a powerful employer brand that resonates with your ideal candidates. The book shows you how to do it on a budget. Организация «Meta Inc.» запрещена на территории РФ.
Оглавление
About the Author
  • Join the journey towards a successful employer brand today!
Introduction
  • What is an employer brand?
Part 1. Is it worth the effort?
  • Why Does Your Company Need an Employer Brand?
  • Step 1: Assess the timeliness of working on your employer brand for your company
  • Step 2: Clarify the key tasks facing your company in the next 1—3 years
  • Step 3: Define what to expect from your employer brand to achieve your goals
  • Step 4: Consider what external factors are hindering your employer brand efforts
  • Step 5: Clarify how and when you will measure the success of your employer brand
  • Step 6: Measure the loyalty level of your employees
  • Step 7: Choose your way to measure employee success, loyalty, health, and activity
  • Step 8: Find out what it means to be a prestigious employer brand
  • Step 9: If your goal is to become popular on the internet, regularly collect reviews and comments about your company
  • Step 10: Track recruitment metrics to improve hiring efficiency
  • Step 11: Use ready-made solutions to track recruitment statistics and automate them wherever possible
  • Step 12: Define your employer brand’s target audience
  • Step 13: Clarify what sets apart your successful and loyal employees?
  • Step 14: Find what’s critically important for your job candidates and employees in terms of professional skills?
  • Step 15: Identify the values and soft skills of your company’s ideal candidates
  • Step 16: Discover where your target audience lives, visits, what they like and read
  • Step 17: Have you considered expanding your target audience and exploring new niches?
  • Step 18: Decide who can become a co-author of your employer brand and a brand ambassador
  • Step 19: Can your company’s product or service promote your employer brand?
  • Step 20: Make a list of people who can help you promote your employer brand
  • Step 21: Sell the need for working with your employer brand to your management team
Part 2. Measure three times, cut once
  • Step 22: Craft your company story for your employer brand
  • Example of top-10 questions to the founder or CEO to dive into your employer brand
  • Step 23: Capture direct quotes from managers
  • Step 24: Research your employer brand through corporate materials
  • Step 25: Gather employee feedback about your employer brand
  • Step 26: Use focus groups to your advantage
  • Step 27: Gather real-time employee feedback online
  • Step 28: Establish consistent and applicable employee feedback practices
  • Step 29: Don’t forget about departing employees!
  • Step 30: Create a list of your “people” competitors
  • Step 31: Find where your employees are coming from and where they go when they leave your company?
  • Step 32: Learn how your competitors attract employees and how they “sell” themselves in the labor market
  • Step 33: Monitor what is being said about your company and competitors online
  • Step 34: Find out what your job candidates want
  • Step 35: Choose a convenient way to regularly receive feedback from candidates
Part 3: Put the pieces together
  • What matters more: packaging or content?
  • Step 36: Draw your advantages map
  • Step 37: Create your employer value proposition tree
  • Step 38: Align your Employer Value Proposition (EVP) with your team and leadership
  • Step 39: Make group work unconventional
  • Step 40: Think about how you will “package” your EVP
  • Step 41: Stay on top of creative trends to enhance your employer brand
  • Step 42: Craft a compelling employer brand text
  • Step 43: Make sure your text resonates with your audience’s generation
  • Step 44: Enhance your texts with infographics
  • Step 45: Create a quality photo gallery to enhance your employer brand
  • Step 46: Create an employer branding video
  • Step 47: Add unconventional elements to your employer branding strategy
  • Step 48: Revamp your employer brand: make it interactive and attract top talent
  • Step 49: Craft stories for your employer brand
  • Step 50: Establish “unified rules of the game” for your employer brand
Part 4. Present yourself in all your glory
  • Target your nets with care, lest you haul in a catch too bare
  • Step 51: Share your employer brand with your employees!
  • Step 52: Integrate your employer brand into all internal processes
  • Step 53: Reflect your advantages in the candidate offer
  • Step 54: Adapt your employer brand for incoming employees
  • Step 55: Integrate your employer brand into your training program
  • Step 56: Optimize motivation and working conditions for your employer brand
  • Step 57: Align employee evaluation processes with your employer brand
  • Step 58: Evaluate how employee development reflects your employer brand
  • Step 59: Integrate your employer brand into all communication channels
  • Step 60: Make your office space a mirror of your employer brand
  • Step 61: Incorporate employer branding into well-being programs if employee health is one of your core values
  • Step 62: Find co-authors for your employer brand among employees and create a referral program
  • Step 63: Don’t forget about working with former employees and alumni
  • Step 64: Draw a candidate journey map for your employer brand
  • Step 65: “Activate” your employer brand at every touchpoint on your roadmap
  • Step 66: Analyze and test the candidate experience at each step of your roadmap
  • Step 67: Put your company on the map
  • Step 68: Start with your employer brand landing page
  • Step 69: Check the header image on your landing page
  • Step 70: Check if your landing page is targeted towards your desired audience
  • Step 71: Show your employer brand on your career page
  • Step 72: Automate your job postings and applicant communication on your employer brand page
  • Step 73: Make your landing page open to Google
  • Step 74: Create a recommendation service and start building a database of potential and loyal candidates for your company’s employer brand
  • Step 75: Implement a career chatbot on your landing page
  • Step 76: Create a face for your employer brand on key job portals
  • Step 77: Get listed on company review sites
  • Step 78: Launch your employer brand on industry-specific job sites and platforms
  • Step 79: Embed your employer brand in consumer channels and tools
  • Step 80: Make your employer brand communication personal
  • Step 81: Interview your employees to showcase on your employer brand page
  • Step 82: Develop an audio format to promote your employer brand
  • Step 83: Attract media attention to your employer brand
  • Step 84: Open the doors of your company to potential employees, including virtually
  • Step 85: Promote your employer brand using professional communities
  • Step 86: Attract themed Telegram channels to promote your employer brand
  • Step 87: Choose a social network to promote your employer brand
  • Step 88: Name yourself smartly
  • Step 89: Develop a social media strategy for your employer brand
  • Step 90: Engage employees in promoting your employer brand on social media
  • Step 91: Handle negative feedback effectively for your employer brand on social media
  • Step 92: Utilize twitter to your advantage for employer branding
  • Step 93: Create your employer brand video channel
  • Step 94: Open the doors to your company
  • Step 95: Promote professionalism and expertise to enhance your employer brand
  • Step 96: Stand out by promoting your employer brand on Pinterest
  • Step 97: Regularly measure the effectiveness of your employer brand on social media and adjust your strategy accordingly
  • Step 98: Find thematic contests to promote your employer brand
  • Step 99: Go live with your job candidates
  • Step 100: Use AI to launch your employer brand
  • And...finally
  • I wish you luck! Don’t miss out on the opportunity to take your company’s HR game to the next level!
Recommended reading on Employer Branding

Характеристики

Артикул
2599428156
Автор на обложке
Elena Rusanova (Emelenko)
Год выпуска
2026
Тип обложки
Мягкая обложка
Тип книги
Печать по требованию
Язык издания
Английский
Количество страниц
136
ISBN
978-5-0059-8000-7
Возрастные ограничения
18+
Документы качества:
Товар не подлежит обязательной сертификации
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