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Real Time Marketing and PR: How to Instantly Engage Your Market,Connect with Customers,and Create Products that Grow Your Business Now (Chinese Edition)

Real Time Marketing and PR: How to Instantly Engage Your Market,Connect with Customers,and Create Products that Grow Your Business Now (Chinese Edition)

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Описание
Real time is the key in miniblog time and individual and enterprise may grasp the opportunity on that moment to be successful. Or they may undertake immeasurable lose becuse they are weak in responding appropriately. Contrapose the event of ""United Breaks Guitars"", the author take a clear-cut stand to point out the importance of real-time marketing and public relations by comparing the negative coping strategy of United with the method that Taylor Guitar Company and Carlton uesed to grasp the opportunity. This book reveals how to use social media to do marketing and public relations activities in real time through a big amount of vivid cases from Fortune 500. And this book tells you how to get into market immediately, contact clients and develop new product to make your enterprise gain a huge competitive advantage in the market competition.