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Shopper Marketing How to Increase Purchase Decisions at the Point of Sale (Chinese Edition)

Shopper Marketing How to Increase Purchase Decisions at the Point of Sale (Chinese Edition)

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Описание
The target of Shopper Marketing is to change the store shoppers into actual buyer. From the present trend of development, Shopper Marketing has become one of the worlds hottest new areas of marketing research. The book is a collection of research result of a number of the worlds top experts , shows readers how to benefit from the Shopper Marketing, puts forward many practical proposals on shopper marketing needs and trends, the retail environment, effective packaging and other aspects , is a required reading for staffs of marketing, sales, advertising and retail store.