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Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

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Описание
In "Leading the Starbucks" Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry:
- Savor and ElevateL;
- Love to Be Loved;
- Reach for Common Ground;
- Mobilize the Connection;
- Cherish and Challenge Your Legacy.

"Leading the Starbucks" Way is a penetrating look at the inner workings of one of today’s most successful brands. The company gave Michelli one-on-one access to a variety of employees (called partners) to write this book - from baristas to senior leaders, including Howard Schultz, chairman, president, and chief executive officer.