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The 10 Commandments of International Business

The 10 Commandments of International Business

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Описание
A concise, practical and immediately useful handbook for entrepreneurs, economic developers and export managers seeking to expand their international markets. Not a turgid, weighty academic text, but an accessible guide that explores why some succeed, and why so many fail, in their international business efforts. Observing the ten principles, or commandments, of international business can save both entrepreneurs and larger companies time and money.