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350 dollar ideas for druggists; a valuable compilation of dispensing, manufacturing, advertising, book-keeping, window-display and business-bringing ... and paid for at the rate of one dollar each

350 dollar ideas for druggists; a valuable compilation of dispensing, manufacturing, advertising, book-keeping, window-display and business-bringing ... and paid for at the rate of one dollar each

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Описание
This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1910 Excerpt: ...top, stands in close proximity to our "sanctum sanctorum." From within the latter's sacred precincts we can easily overhear many flattering remarks from friends and strangers alike. That this formidable array of prescription volumes duly impresses the public there is not the slightest doubt. And this impression is of a permanent character. The idea is forcibly conveyed that this store does an enormous prescription business. Then follows the logical conclusion that such a pharmacy must have the unlimited confidence of the public. People ask us about these books every day. They become interested, and it affords us an opportunity to explain some things about.our prescription department. We can then tell them that this display is a mere bagatelle, figuratively speaking, that we have something like fifty such volumes and that many of them are referred to daily. Of course they gradually pass into "innocuous desuetude," but all the while new books are being filled rapidly, and as the old books sink into the archives of oblivion these newer books array themselves before the ever-watchful eye of the public and in due season draw forth the same flattering remarks about our store as those that had been inspired by their predecessors. One of our patrons remarked: "I have seen many advertisements, but that splendid array of prescription books is the best that I ever saw in my life." 185. TWO OR THREE ADVERTISING SUGGESTIONS. W. J. Frasier, Wichita, Kansas: Here are a few advertising ideas that may prove useful: (1) Every time you hear of the birth of a new babe, mail a letter promptly to the mother, calling attention to the fact that your store is headquarters for everything in the way of infantile requirements. (2) Whenever anybody makes a...