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A History of Advertising

A History of Advertising

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1874 Excerpt: ...enough braiding, and so she wrote for more, but received no reply. Then she finished the mats with materials purchased by herself, and despatched the articles to Croydon; but neither reply nor payment was forthcoming. After many more weeks Mrs Dellair wrote to say that she was in ill-health. Seeing, however, that the advertisement was continued in the papers, the defrauded young lady wrote to Fern Cottage, demanding the return of ten shillings, being one-half of the sum she had disbursed for "registration fee, materials, and instruction." No answer was returned, of course; and the victim not only lost her money, but her time and her labour, to say nothing of postage, worry of mind, and other incidental expenses. One of the principal witnesses against Dellair was the Croydon postmaster, who stated that he had known her a year and a half. She had been in the habit of bringing post-office orders to his office to cash. She had brought between three and four hundred orders since July 1872, principally for guineas, but there were some for half-crowns and some for half-guineas. They were brought principally by her daughter, but sometimes by a servant On the 30th of October 1873 a post-office order (produced) was brought to him, and the payee's signature was that of the prisoner. He paid the money to the person who brought it. The house at which the prisoner lived was a small private house, called Fern Cottage, and there was no show of business kept up there. On cross-examination by prisoner's counsel, the postmaster stated that the fact of so many orders being cashed by Mrs Dellair excited his suspicion. He, however, knew that she was getting her living by sending parcels of needlework by post, and since he had ascertained that fact, he did not think it ...