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Ad Land: A Global History of Advertising

Ad Land: A Global History of Advertising

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Описание
Let s face it: advertising is one of those industries that make you itch to pull back the curtain and take a look behind the scenes. Adland does just that. It takes a global view of the development of advertising, and using first-hand accounts from key figures it takes a hard look into the future of advertising as well. The book includes brand new interviews with many of the key players who shaped the world of advertising from the 1950s onwards.