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Ad sense Volume 17 ; devoted to the interests of buyers of advertising

Ad sense Volume 17 ; devoted to the interests of buyers of advertising

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1904 Excerpt: ...substantiated previous investigations and sustained the conditions that psychology taught must eventuate under the pursuance of certain policies. More recently Mr. Balmer had collected replies from about twelve thousand women to some two hundred questions that he had propounded in the July issue of The Butterick Trio. The replies are now being tabulated, and will later be given to the interested advertising world; and the belief is that the acquisition of data on a much larger scale, and for the direct benefit of the members who voice their wish as to the data that should be collected for them. Mr. Balmer mentioned, for instance, a make of pianos that was given by so large a number the least cost of time and energy, and the best way for its effectiveness, would be a dinner; so he at once had a talk with the other six directors, resident in Chicago, who cheerfully promised their attendance and co-operation to make the diiuier a success. An attendance of seventy was the result of the effort, and this was their opportunity to ask any question about anything they wanted light on. Mr. Balmer, with his usual enthusiasm, insisted that those who had never done anything of the kind were not good judges of what could be done in the way of collecting data. Beginning some years back Mr. Balmer got the data, and, so far as he knew, the only data that had ever been compiled as to the causes of discontinuances of advertising, running over a series of years, from which were compiled some figures that, when a recurrence of these same figures comes, must indicate the same fact as a reason that caused the failure in advertising of those to whom it applied. Later, when Professor Scott became a factor in advertising, a separate investigation was of women that it indicated that ...