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Art in advertising Volume 3-4 ; an illustrated monthly for business men

Art in advertising Volume 3-4 ; an illustrated monthly for business men

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1891 Excerpt: ...of Jacob. The columns of Perscpolis are mouldering into dust, but its cisterns and aqueducts still remain to challenge our admiration. Of the ancient architecture of the Holy City not one stone is left upon another, but the Pool of Bethesda commands the pilgrim's reverence at the present day. The Temple of the Sun of Tadmor in the Wilderness has fallen, but its fountain sparkles as brightly in his rays as when thousands of worshippers thronged the lofty colonuades. These are facts of history, and history repeats itself. The Suez Canal will endure after France herself has perished. Gutenberg, who invented printing; Morse, telegraphy; Edison, the electric lamp, and Bell, the telephone--these are names that will live when the nations that gave them birth shall have passed away from the eyes of men. Therefore, young men, forget not the importance of usefulness. We shall from time to time print articles by and about men who have succeeded in their work, and shall endeavor to show why they succeeded. WHAT MAKES A GOOD SOLICITOR. E have always com bat ted the popular theory that assurance, backed by supernatural energy, makes the best advertising man. We are glad to be able to print the opinions of some of the most experienced men in the world on this subject, and the value of their contributions to the young solicitor cannot be overestimated. Mb. L. A. Sandi.ass, who dispenses the advertising for St. Jacob's Oil, says: "A solicitor for advertising? Many qualifications; necessarily an experienced man; an experienced 'newspaper man,' for while any clever man may 'talk well,' only an experienced man can 'talk sense' on such a subject. That which impresses best and persuades the most is the certainty that the man talking knows what he is talking about. Circulati...