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Art in advertising Volume 5-6 ; an illustrated monthly for business men

Art in advertising Volume 5-6 ; an illustrated monthly for business men

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1892 Excerpt: ...it seems to me, is to be as timely and pertinent in your announcements as possible. Umbrellas and mackintoshes for a wet day, fans and sunshades for a hot day, and woolen goods for a cold one. Advertising in retail dry goods stores is absolutely essential and can be made entirely successful if approached in the proper spirit. ADAMS' PEPSIN TUTTI-FRUTTI RELIEVES THAT FULL FEELING AFTER EATING. What is needed more is something that will relieve that "full" feeling after drinking. BOSTON "Bookie; "Of making many books there is no end," quotes a bookbinder in New York on the top of his letterhead, but discreetly suppresses the balance of the paragraph, "And much study is weariness of the flesh." Foremost among the productions that cause the bibliophile to pulsate with suppressed excitement are the many creations of the Riverside Press, at Cambridge. Wherever the imprint of Houghton, Mifflin & Co. appears one may anticipate with reasonable certainty a book that will not alone delight the mind, but please the eye as well. Mr. George Mifflin, under whose charge the work is carried on, is perhaps the most accomplished bookmaker the art has ever created in this country. The whole aspect of the Riverside Press suggests taste and skill. The quaint old almshouse that first sheltered the modest plant of Mr. H. O. Houghton is lost in the imposing additions that have been added to the grounds from time to time, and but for a distinguishing mark that locates the original 6x9 office, scarcely anything remains to mark the humble origin of the Riverside Press. The present grounds afford a delightfully pleasing prospect. Half hidden is the building, with its mass of climbing green foliage covering all but the windows, its close-cut lawn a...