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Poster advertising

Poster advertising

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1912 Excerpt: ...exclusive art gallery. They carry their messages of cheer into the dark places of the world. They have made friends with young and old, and they have fulfilled their mission most wonderfully, for they have proved that the most effective salesman in the world is the touch of human nature that makes the whole world kin. There are manifest advantages, as anyone may see from the illustration of this article, in the use of live rather than lay figures as models for poster work. The greatest part of the charm of this altogether An Exposition Poster remarkable collection of post ers resides in the presentation of children in natural poses. Their intense humanity in pose or expression attracts the attention instantly. They disarm the grouch, and they dispel ill humor. There is a wholesome attractiveness about them that adds immensely to their value as advertising material. A wise man has said that the child is father of the man. They are closer to nature, at least, and they have not yet acquired self consciousness, because they have not lost their innocence. There are artistic values in the posings of these little ones that are not found anywhere else, even in the more studied posturings of beautiful women, or the trained model. It has been estimated that fully sixty per cent of the posters that have been printed in the last decade have child life as their motive and drawing power--that is, of course, of the posters that have a definite human interest attached to them. There have been wonderful groupings, as in the case of the AnheuserBusch lithographs which have recently been put upon the boards. But the child is the dominating factor on the boards, as it is the dominating factor in the home. In an earnest spirit of philosophic inquiry it is proposed to treat brie...