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Newspaper advertising; being a series of talks on the value and use of this greatest of all local advertising mediums-the newspaper-with reproductions ... advertisements,headings and catch phrases fo

Newspaper advertising; being a series of talks on the value and use of this greatest of all local advertising mediums-the newspaper-with reproductions ... advertisements,headings and catch phrases fo

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1914 Excerpt: ...added. Doesn't it stand to reason that a company making a specialty of auto sundries can give you better service and closer prices than the agency with which supplies are a side issue? The next time you need a new part or a tire replaced, get our prices for comparison. The shop for economical car owners. Automobiles--No. 10 There has been more money squandered in poor announce ments of cigarettes and cigars than in any other line of advertising endeavor. One of this ilk is shown on this page--the Tom Keen ad. If street urchins were the logical users of Tom Keenes, thi criticism would be unjust, but just try to imagine a real flesh-and blood man buying a Tom Keene on the strength of this advertisement The Player's Cigarette ad is strong in illustration and borde effect, but the heading "STOP!" is very commonplace. The olc idea that "Stop!", "Look!", "Listen!" or "Don't Read This" woulc immediately get the reader's attention for the balance of the advertisement, was exploded long ago. The Tom Moore ad is as refreshing as the shower shown in it: illustration. It is just as good as the Tom Keene is bad. Note th novel way in which the big and small sizes are featured. The El Salero is a neat, sensible small space ad. They Share the Reign CLARENCE HIRSCHHORN & CO., Chicago, Distributers for Cook County, III., and Michigan. FAY LEWIS & BROS. CO., Milwaukee, Distributers for Illinois. Wisconsin and Iowa. BANKS-National Put Your Pay in Your Bank Book The best way to save money--keep a little out of the pay envelope for pocket money, then put the rest in this bank and pay your bills by check. Money in the bank is not easily spent for unnecessaries, and remains until a time of need comes to you; then you will b...