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Newspaper Advertising and Organization

Newspaper Advertising and Organization

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The second press Commission therefore felt that the prescription of a price-page schedule with fixed news to advertising ratio is absolutely necessary for the existing newspapers. In view of the need to help small and medium newspapers overcome disadvantage of lower advertisement incomes and smaller number of pages the Press Commission recommended a specific ratio of 60 per cent for big papers. A bold and fair suggestion, but its validity is a matter of speculation.