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The PR Buzz Factor

The PR Buzz Factor

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Good public relations can mean the difference between success and failure e Bay s founders spent no money on advertising apart from PR for two years. Top-notch PR can attract capital, partners and employees, as well as potential customers. The PR Buzz Factor takes you through every stage of devising a PR campaign. Jargon-free and uncomplicated, it will help you with e-PR, website design, handling the media, writing newsletters and much more.