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The Strategic Marketing Process: How to Structure Your Marketing Activities to Achieve Better Results

The Strategic Marketing Process: How to Structure Your Marketing Activities to Achieve Better Results

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Описание
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities. The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.