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Talespin

Talespin

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Many PR practitioners believe that the obsessive reporting of the concept of spin has unfairly tainted the entire PR discipline. But others believe that PR people themselves make the catastrophic errors of judgment that create PR disasters. From the top celebrities who have publicly slated their sponsor s products to corporate photo-calls that were disasters waiting to happen, Talespin reveals why PR consultants are so often accused of sexing-up information. As each tale unfolds and spins out of control, the perpetrators of shoddy PR practice are exposed.