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Do Your Own Public Relations: A guide for small businesses, organizations and individuals

Do Your Own Public Relations: A guide for small businesses, organizations and individuals

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Описание
A concise, no-nonsense manual that anyone can use to create, effective, professional PR materials, such as news releases, staff announcements, fact sheets, media kits, captioned photographs and much more. Includes an overview of media law and tips on how to deal with reporters, editors and the media in general.