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IT INNOVATIONS AND CUSTOMER SATISFACTION IN NIGERIAN BANKS

IT INNOVATIONS AND CUSTOMER SATISFACTION IN NIGERIAN BANKS

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Описание
Originally, banking in Nigeria was dominated by manual transactions. However during the 70s, Nigerian banks had become aware that information technology (IT) had much to offer the industry. Banks were later able to use IT to gently bring down the real cost of their backlog of office activities and to introduce a number of product innovations conventionally called "technology delivery innovations". It is however deplorable that at a time customers are getting excited by the potentialities of IT innovations through services, banks appear to be relapsing into old habits of inefficiency and failure to meet customer''s expectations through quality services. There is frequent network failure or simple instructions at ATMs which reads, "this machine is unable to dispense cash" or "this machine is temporarily out of service, please try again later". Moreover, some electronic security doors beep at the appearance of small metals, keys or even belts, thus preventing easy access into a banking hall. This study thus seeks to find out if the innovations provided through the use of IT by banks have impacted positively or negatively on customer satisfaction.
Customer Satisfaction and IT Innovations: The Nigerian Experience