Книги
  • @
  • «»{}∼
The Effects Of Competitive Strategies On Banks Performance

The Effects Of Competitive Strategies On Banks Performance

31990703
4788 руб.
Добавить в корзину
Описание
THE EFFECTS OF COMPETITIVE STRATEGIES ON BANKS PERFORMANCE is a research project that was conducted in Meru-Kenya in 2010/2011. This publication aims to achieve the following: ? Highlight and give guidance on the effects of innovative products, technology, corporate social responsibility (CSR), staff training and branch network on performance of commercial banks in Meru town in Kenya. ? Compare the research findings with both the findings of other researchers and with outstanding competitive advantage theories advanced by scholars: Michael porter;Reacy and Wiersema's; and Kim and Mauborgne. ? Give suggestions for further research ? Give insight on banking sector in Kenya
A study on effects of competitive strategies on performance of commercial banks in Meru town, Kenya