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Corporate Image upon Points-of-Marketing at St. Patrick’s Int. College

Corporate Image upon Points-of-Marketing at St. Patrick’s Int. College

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Описание
the ‘points-of-marketing’ service encounters carry a major task of transferring the corporate image over the organisational boundary. This research gives recommendations for better management of points-of-marketing.A positivist approach was adopted in order to measure perceptions of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according to strength and favourability on a scale of 1-10.
Branding Strategies of Higher Education Providers