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Television Commercial Effectiveness on Banking Services

Television Commercial Effectiveness on Banking Services

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Nowadays, advertisements is the something that all people of the world even those who are in the most distant regions are familiar with it, and are connected to it and are influenced by it. Advertisement phenomenon is one of the effective components of society play a fundamental role in establishing and activating need. The new performance of this phenomenon is producing need or in one word, enclosing hidden needs which persons do not pay attention to it in the present condition. Advertisement in the new method has formed in the beginning of the 20th century and with the changes in the market. Before that time, the fundamental role of advertisement was expediting distribution of consumption goods which was applied exclusively by a limited number of known producers. Gradually, need to advertisement to inform consumers about the existence and benefits of different goods including industrial consumption and service increasingly increased.
Iranian Perspective