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Marketing Implications Of Consumer Behavior For  Market In Kedah Malay

Marketing Implications Of Consumer Behavior For Market In Kedah Malay

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Описание
Different amounts and types of product experience should be reflected by variation in cognitive structure. Theoretically, differences in cognitive structures should influence the cognitive processes and outcomes that involve those cognitive structures and, thereby, should also affect overt behavior. Data from an existing study are used to illustrate these ideas. Suggestions for future research are offered.