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Marketing Audit and Performance: A Case of Parastatals

Marketing Audit and Performance: A Case of Parastatals

31993413
5462 руб.
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Описание
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
Marketin Audit and Performance