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The Impact

The Impact

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This book aims to validate that ‘the customers'' level of acceptance and the way they think and react to new products and services has changed with time. Although there are several studies on customers'' reactions toward new products and services, comparison studies between products or services in specific countries are very limited. Hence, this study presents valuable information about the United Arab Emirates, its market and its customers'' behaviour which many readers may be unfamiliar with.
Cultural Differences and Levels of Acceptance