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Domestic Tourism in Kenya

Domestic Tourism in Kenya

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The Destination Choice Sets Model as proposed by Hill (2000) suggests that the selection of a vacation destination emerges from a funnelling process that consists of four main destination sets. (1) The awareness set which includes all travel locations which people might consider as potential destinations; (2) The inert set consisting of those destinations the traveller might have too little information to consider; (3) The inept set consisting of those destinations that would out out rightly be rejected as destinations one would consider visiting; and (4) The evoked set including all the travel destinations which potential travellers might consider being reasonable alternatives in selecting a specific destination. This model was applied in assessing the position of the different Kenya’s tourist attractions within the choice sets as perceived by the domestic tourist market.
An Application of Destination Choice Sets Theory