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Relationship Marketing Strategies in Banking Sector

Relationship Marketing Strategies in Banking Sector

31993913
7718 руб.
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Описание
The book is composition of thoughts & ideas for researchers on CRM in banking sector. This will be helpful in developing the relationship management strategies in financial sector in general and banking sector in particular.The book will also help in understanding the importance of service quality,satisfaction,trust,commitment and loyalty.Book will help in effecient and effective development of RM for adademicians, professional/practitioners,researchers,students and policymakers.
A Case Study of Indian Banks