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The Impact of Economic Condition on Consumer Buying Behaviour

The Impact of Economic Condition on Consumer Buying Behaviour

31994006
4875 руб.
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Описание
Case Study of PT. Mercedes-Benz Indonesia. This book examines the consumer behaviour of Mercedes-Benz sedans before and during the global financial crisis hit the automotive industry in Indonesia. Run Chart and paired sample t-test are used to identify any statistically significant patterns in the behaviour. Surprisingly, even though global financial crisis emerges and the purchasing power is declining, sales of Mercedes-Benz sedans increase