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Business-to-business relationships

Business-to-business relationships

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This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.
In food supply chains