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E-Commerce Adoption In SME's

E-Commerce Adoption In SME's

4669 руб.
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In the present era, competition has become tough and unpredictable. Consequently, all organizations, regardless of their size and scope of operation, are facing severe competitive challenges. Accordingly, managers use advanced technology such as e-commerce in their organizations to cope with these challenges quickly and effectively. The present book operates on exploring and explaining different dimensions of e-commerce adoption among SMEs based on the Five Factors of Diffusion of Innovation Model by Rogers.
Malaysian perspective