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Preferences of Korca's Consumers for Imported and Domestic Products

Preferences of Korca's Consumers for Imported and Domestic Products

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Описание
The main purpose of this research is to identify the preferences of Korca's consumers regarding imported and domestic processed food. Also, the research has the aims to identify the factors which influence consumers to shift from imported to domestic products and the opposite. It is used quantitative method as the most appropriate for the purpose of the research and overall were used 120 questionnaires.