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INFORMATION TECHNOLOGY IN THE AUTOMOBILE INDUSTRY

INFORMATION TECHNOLOGY IN THE AUTOMOBILE INDUSTRY

32000278
4788 руб.
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Описание
IT has remained an inevitable business tool for over many years due to globalization and geographically dispersed markets. What remains unexplored is the potential impact of such technologies in less developed markets. In spite of the argued benefits of IT in supply chain collaboration, there has been limited empirical academic study on the rationale for IT communication tools between supply chain partners, the infrastructure needed for implementation and the impact on inventory management in developing countries. To address this gap, the book takes an extensive look at the potential benefits of IT for LDCs taking into account SC collaboration, knowledge and technology transfer and thus optimized inventory management and customer satisfaction within the automobile industry. The book makes significant practical implications for companies wanting to achieve competitive advantages by improving customer satisfaction in emerging economies. It presents a new paradigm for further research by students and research scholars.
RELEVANCE TO SUPPLY CHAIN INVENTORY MANAGEMENT AND CUSTOMER SATISFACTION FOR EMERGING MARKETS