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HOW TO FLY A HORSE

HOW TO FLY A HORSE

32554990
849 руб.
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Описание
What do Thomas Jefferson's ice cream recipe, Coca Cola, and Chanel No. 5 have in common? They all depended on a nineteenth-century African boy who, with a single pinch, gave birth to the multimillion-dollar vanilla industry. Le geste d'Edmund is just one of the fascinating innovations revealed by Kevin Ashton, who shows that to create is human; that we've always known how to do it; and that it's not a type of magic, but an iterative process of work. From the crystallographer's laboratory where the secrets of DNA were first revealed by a long-forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a 25-cent bet, Ashton weaves tales of humanity's greatest creations to unpack the surprising true process of discovery. Drawing on the Amish and the iPhone, Kandinsky and cans of Coke, Lockheed, South Park, and the Wright brothers--who set out to "fly a horse"--he showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary acts that led to our most astounding breakthroughs. He explores why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. In a passionate and profound narrative that amazes and inspires, Ashton's book sheds new light on how "new" comes to be.
Business & Economics - Motivational