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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques... and How to Use Them

Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques... and How to Use Them

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Описание
This edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
  • Gets students involved by having them create hypothetical promotions based on models of success.
  • Provides real-life examples to stimulate classroom discussion as students examine and debate real cases.
  • Discusses the newest innovations in the field.
  • 2nd edition.