• @
  • «»{}∼
Marketing Research Essentials

Marketing Research Essentials

18735.2 руб.
Добавить в корзину
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.
8th Edition.