Книги
  • @
  • «»{}∼
Pricing: Making Profitable Decisions

Pricing: Making Profitable Decisions

33310799
Добавить в корзину
Рекомендуем также
Описание
"Pricing" synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
3-rd edition.