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Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management) (Events Management)

Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management) (Events Management)

3351129
7900 руб.
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Описание
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:

* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments

* Author commentary and international case studies identifies 'best practice' in marketing and promotion * Pulls together in one volume the latest ideas, research, and current and future trends
* Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning