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The Design of Things to Come: How Ordinary People Create Extraordinary Products

The Design of Things to Come: How Ordinary People Create Extraordinary Products

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Many successful products today signify a revolution in product design. Today's innovation is driven by customer emotion, self-image, and fantasy - not just product function. This book reveals a new generation of products that feel perfect, fulfill deep unmet desires, and transform consumer lifestyles. These products have benefits that are so self-evident, they sell themselves.
"The Design of Things to Come" profiles a new generation of innovators, revealing exactly how they are inspiring people and shepherding their visions to profitable reality. These design revolutionaries have a healthy respect for the huge cultural and economic forces swirling beneath them, but they are daring to surf the biggest waves...and deliver today's most powerful breakthroughs.
  • Discover the trends driving tomorrow's most profitable innovations.
    Find product opportunities hidden in today's social, economic, and technology megatrends.
  • Design for fantasy.
    Blaze the new route to profit: Fulfilling your customers' deepest desires.
  • Meet today's new generation of product innovators.
    Watch them transform products, companies, industries, and the world.
  • Master the art of pragmatic innovation.
    Deliver product innovation that delivers superior, ongoing profitability.
  • Drive innovation on the new frontier of emotional design: B2B.
    Bring 21st century user experience to industrial and B2B products.
  • Innovate for all your stakeholders.
    Why innovation must satisfy far more than customers.

    Формат: 15,5 см x 23,5 см.