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Geomarketing: Methods and Strategies in Spatial Marketing (Geographical Information Systems series)

Geomarketing: Methods and Strategies in Spatial Marketing (Geographical Information Systems series)

3671996
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Описание
This examination of spatial theories of marketing covers geographic techniques used to solve common marketing problems and the geography of markets which focuses on various constituents, density of households, types of lifestyle, and spending patterns. Recommendations and analytical methods based on the studies from members of the French Society for Trenchless Technology are also included.