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Electronic Commerce: From Vision to Fulfillment (3rd Edition)

Electronic Commerce: From Vision to Fulfillment (3rd Edition)

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Описание
ThisA briefer text gives students an overview of managerial and technical concepts of e-commerce.A A The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.