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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

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Описание
A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls.

This book explains what every executive must know to manage the environmental challenges facing society and the business world. Based on the authors' extensive experience with forward-thinking corporate leaders around the world -- and real-world examples from companies like BP, Toyota, Ikea, GE, and Nike -- Green to Gold shows how corporations create value by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear “how-to” advice for making sense of environmental challenges, achieving both environmental and business success, and establishing Eco-Advantage in the marketplace.

Green to Gold is written for executives at every level and businesses of all kinds. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and the growing pressure from outside stakeholders to strive for “sustainability.” While highlighting successful strategies, the authors also examine in depth why environmental initiatives sometimes fail despite the best intentions. A Green to Gold will be the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.

With practical suggestions for incorporating environmental thinking into core business strategy and with a clear focus on execution, Esty and Winston offer up a thoughtful, pragmatic, and ultimately inspiring roadmap that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth.A