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Small Business Management: Entrepreneurship And Beyond

Small Business Management: Entrepreneurship And Beyond

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Описание

Hatten offers a balanced look at both entrepreneurship and small business management—concentrating throughout on how a small organization can achieve and maintain a sustainable competitive advantage.

In response to reviewer suggestions, the Second Edition has been revised to feature financial and legal topics earlier. In addition, Hatten highlights e-commerce at relevant points throughout the text and in "@e-biz" boxed inserts that discuss online marketing, surfing for a franchise, and finding financing on the Web among other issues. The text also includes a full chapter on the business plan, plus two sample plans written by students for service and retail businesses.

  • GoVenture—Live the Life of an Entrepreneur, a management simulation program on CD-ROM, is packaged for free with every new copy of Small Business Management, 2/e. Over 6,000 graphics, audio, and video clips (in a virtual 3D setting) immerse students in the day-to-day challenges of running a successful business.
  • What Would You Do? scenarios appear in every chapter and allow students to assume the role of a small business manager making decisions and solving problems in real-world situations.
  • Several pedagogical tools complement and reinforce the chapter material, including learning objectives, opening vignettes, Questions for Critical Thinking, Experience This exercises, Questions for Review and Discussion, and chapter summaries.