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Megatrends 2010: The Rise of Conscious Capitalism

Megatrends 2010: The Rise of Conscious Capitalism

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14 million Megatrends books sold!

Once in a great while a book comes along that challenges conventional wisdom and opens the floodgates to the future. Megatrends 2010's blend of meaning, morals and bottom-line economics celebrates the demise of Business as Usual and the birth of Conscious Capitalism.

In Megatrends 2010, Patricia Aburdene, co-author of the bestselling Megatrends 2000, investigates corporate social responsibility and identifies seven megatrends that will redefine business in the coming years.

Megatrends 2010:

Explains why firms like Timberland, Wainwright Bank, 3M, Chiquita Brands, Motorola, Intel and others are taking a stand for corporate social responsibility Shows that more than 63 million Conscious Consumers prefer to buy from companies who share or reflect their values and lifestyle Describes the surprising power of conscious techniques to enhance productivity Shows that socially responsible and green funds often outperform mainstream mutual funds Explores the New Economy of Consciousness and the quest for ethics in business within the legal confines of modern capitalism

Aburdene demonstrates that significant numbers of both new-economy and old-guard companies are tapping into the wave of conscious capitalism to clean up the corporate image, save the environment, help the less fortunate—and boost the bottom line.