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Principles of Electronic Media (2nd Edition)

Principles of Electronic Media (2nd Edition)

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Описание
The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Students will gain a basic understanding of the history and technical foundations electronic media as well as the daily business realities and likely future challenges facing today s media professionals. Throughout the main text and in the stand-out ProTalk boxes, students meet industry leaders and visionaries who chart the future oelectronic media. The authors accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media. New to this Second Edition NEW 4-cor design! The first four-color book in this market gives this high-tech and very vibrant industry the visual appeal it deserves in a textbook. The new Sidebar feature unifies boxed material that covers a broad range of valuable material, from industrytatistics and organizational charts, to media conglomerates and technological advances. Updated ProTalk boxes introduce readers to emerging and established industry leaders in radio, television and Web broadcasting Enhanced coverage of media professions of diverse backgrounds , such as Native American, African American and Asian American, provide students with an accurate reflection of the broadcasting industry today. New and timely coverage of current events throughout every chapter, including discuions of reporting in Iraq, the Democratic primary race, the 2004 presidential elections, highly publicized court cases, and corporate scandals, give students valuable insights into the realities of working in the industry. Entertainment coverage -from ality TV to specialized radio talk shows- has been updated throughout every chapter, bringing electronic media into the cultural world of students and energizing class discussions Part III: Electronic Media: A Broader View has been restructured to firstntroduce students to legal and ethical frameworks of the field, and then to the theories and research they will apply on the job. From there students are poised to understand and explore the highly regulated world of public broadcasting and, ultimately,electronic media s role and effects in the world. Praise for Principles of Electronic Media The authors do more than survey the field of electronic media; they encourage students to envision and determine their potential roles within today s media landspe. Antone J. Silvia, University of Rhode Island a textbook that could become a staple of students studying electronic media. Kenneth A Fischer, Southern Illinois University