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Why Customers Do What They Do

Why Customers Do What They Do

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A chief analyst at the NPD Group deliversa breakthrough branding and sales strategythat speaks the customer's language Marshal Cohen, one of the foremost authorities onconsumer behavior, gives managers responsiblefor branding, marketing, and sales straties the abilityto anticipate the needs, wants, and desires of today'sconsumer. Cohen draws on years of market researchfrom the NPD Group as he identifies the trends thatimpact every business and drive consumer behavior.His never-before-published 5E apoach for reachingconsumers-;Educate, Explore, Elevate, Entertain, andEvaluate-;delivers the tools to help you rethink business strategiesand leverage upcoming consumer trends.